You can’t just tell people what you want them to do; you have to follow this system and pay attention to even the tiniest clues you give others.

This may sound crazy, but it absolutely works.

You don’t need me to tell you that you lack an easy and memorable way to describe the value you add. You’ve probably spent half a decade or more on LinkedIn with a profile that’s so generic you sound like 28 million other professionals. You’re not positioning yourself properly.

Since most readers are over the age of seven, here's a quick reminder of how a seesaw works. You sit on one end, and another person sits at the other. You use your feet to push your side up in the air, which makes the other person's side go down. Then the other person does the same, and your side goes down. You keep taking turns until one of you gets bored, falls off, or has to go home and take a nap.