About Bruce Kasanoff - ghostwriter
Yes, that’s really Bruce behind all that snow.
Bruce Kasanoff is one of those rare ghostwriters who doesn’t just “write well.” He thinks in a way that makes your ideas better before a single sentence hits the page.
Most entrepreneurs don’t struggle with a lack of insight. They struggle with too much insight, scattered across half-formed thoughts, lived experience, instincts, contradictions and half a dozen possible narratives. Bruce has an unusual ability to walk into that complexity and immediately start pulling signal from noise. Not by simplifying you into something generic, but by finding the most powerful insights in what you’re trying to say.
He can recognize your strongest idea before you can
Bruce has an instinct for identifying what’s “alive” in what you’re saying. You might think you’re talking about leadership, or growth or strategy but he’ll notice that the real thread is something else entirely: the thing you keep orbiting without naming.
It’s a specific kind of intelligence: he hears not only what you’re saying, but also what your genuine self is trying to communicate.
He thinks in structures, not slogans
Plenty of ghostwriters can produce clean content. Bruce brings coherent thinking. He naturally builds frameworks, models and narratives that hold up under pressure.
This matters because entrepreneurs don’t need more clever phrasing. You need language that can carry your point of view consistently across months of content, across different formats and across different contexts.
Bruce doesn’t just make an individual post sound smart. He helps you develop a repeatable way of expressing what you believe, so your writing becomes cumulative, not random.
He works at the level of meaning, not just messaging
If you want “here’s what I do” content, you can hire almost anyone.
If you want writing that creates gravity—writing that makes people stop, reread and think “this person sees something I haven’t been able to articulate”—Bruce is unusually good at that.
He’s not interested in noise. He’s interested in clarity. And he understands that clarity isn’t just about fewer words. It’s about more genuine posts.
When he ghostwrites, the result feels like you at your best: more precise, more grounded, more honest, more valuable.
He can hold paradox without flattening it
Most people try to resolve tension by picking a side. Bruce doesn’t.
He has a capability that’s incredibly useful for founders and high-level thinkers: he can sit inside contradictory truths long enough to find the higher-order insight that makes both sides intelligible.
That’s the difference between thought leadership that sounds “smart” and thought leadership that sounds real.
Entrepreneurial life is full of paradox:
certainty and doubt
conviction and humility
ambition and humanity
logic and intuition
growth and constraint
Bruce doesn’t sand those edges down. He uses them to create depth. That’s why the work feels differentiated. It’s not motivational fluff. It’s lived-in wisdom.
He’s ruthless about the core, but respectful about the person
Bruce won’t let you hide behind vague language.
He’ll press for specificity, stakes, implications and the real point. But he does it in a way that doesn’t feel confrontational. It feels like someone protecting the best of what you mean from getting diluted.
He’s very good at finding where you’re being unclear… not because you’re incapable, but because you’re trying to say something that actually matters and that kind of thing is hard to say cleanly.
If you’ve ever said, “I know what I mean, I just can’t get it out,” Bruce is the person you want.
He understands the entrepreneur’s real constraint: attention
Most ghostwriters act like the bottleneck is writing.
Bruce understands the bottleneck is cognitive bandwidth. Entrepreneurs are making decisions all day, context switching constantly and carrying responsibility for people, product, money and uncertainty.
Bruce is built for that environment.
He can take a messy, high-velocity brain dump and turn it into something that reads like a clear, intentional signal. He reduces the tax on your time and increases the return on your thinking.
In other words: he doesn’t just save you hours. He upgrades the quality of what your audience receives from you.
He makes you more “you,” not more social media-friendly
This is a subtle but crucial point.
A lot of ghostwriters write content that sounds like the platform. It’s optimized for attention, but it erases personality.
Bruce does the opposite. He writes in a way that amplifies your natural voice while removing the clutter.
The output doesn’t feel templated. It feels personal, but not overly confessional. It feels insightful, but not performative. It feels human, but still sharp.
That combination is extremely hard to find.
Who should work with Bruce
Bruce thrives in a partnership with an entrepreneur who:
has valuable ideas but can’t consistently articulate them
wants to be known for depth, not hype
grasps complexity, and wants simple messages without losing truth
has a distinctive worldview but hasn’t translated it into a body of work
wants their writing to create trust, not just visibility
If you’re the kind of founder who has insight that doesn’t fit neatly into conventional categories, Bruce will quickly become a treasured partner. He will help you turn your thinking into language people can feel.
Bruce Kasanoff bio
Bruce Kasanoff is a ghostwriter for entrepreneurs who sometimes also serves as an executive coach.
One of the original LinkedIn influencers, Bruce has built a following of over 400,000 subscribers to his newsletters:
Bruce Kasanoff on Substack—his most personal and provocative writings go here.
Mountain Minute—how to grow your career by helping others
Meditate for Peace—over 87,000 souls around the world who meditate daily for peace
SELFLSS—when ego leads, progress stalls; let’s move past ego together
Distill the Real You—get closer to who and what you were meant to be
Bruce is also the founder of Bend Reality, a community of expansive human beings.
He has written six books, including How to Self-Promote without Being a Jerk.
A proud member of Marshall Goldsmith's 100 Coaches program, he fully embraces its mandate to be of the greatest possible service to others.
He earned an MBA at The Wharton School and has presented his ideas at Wharton, Yale University and New York University.
Bruce splits his time between Bend, Oregon and New York City. He practices holotropic breathwork, trains at Paradox Strength, loves dogs and skiing, and maintains what he calls "inner hygiene"—the daily practice of clearing limiting beliefs before they calcify into patterns.
In other words, his job is to help you grow.
Testimonials
“Bruce Kasanoff is the master at dislodging you from your inbox and providing rocket fuel for more expansive thinking.”
—Dottie DeHart, Principal at DeHart and Company Public Relations
“Bruce asks powerful questions that sometimes stop me in my tracks, making it easier for me to recognize what matters most."
—Brandon Rodman, CEO and co-founder, Previ
“Bruce weaves together insights, almost magically, to help me become an even better (and more fulfilled) person at work, at home and in my community.”
—Dr. Paul L. Corona, Clinical Professor of Leadership, Kellogg School of Management at Northwestern University
“Bruce facilitates a community of extraordinary humans who inspire my curiosity and challenge my thinking with every encounter. His Bend Reality sessions have expanded the capacity of my heart and strengthened my belief in what is possible.”
—Paula Di Rita Wishart, Executive Coach
BOOKS
How to Self-Promote without Being a Jerk is about doing well by doing good.
Never Tell People What You Do is about learning to say what you want, instead of merely telling people what you have done so far.
I Am is a meditative and enriching workbook co-authored with Amy Blaschka.