You, only better. That's my purpose as your ghostwriter.

My job is to make you sound even better. Clearer. More engaging. Uniquely insightful.

I do this through a system that is efficient and fun for you: we talk once a week for 30 minutes.

Then, I take the best parts of what you said to create a social media post (or other piece of content) on your behalf.

Pretty soon you’ll start getting notes of appreciation from your network that begin, “I love what you wrote today…”

Get in Touch

Who am I?

For 15 years, I’ve served entrepreneurs as a ghostwriter. While my clients are confidential they have included:

  • Founder/owner of a 60-person advisory firm

  • A solo strategy consultant

  • Owner of an events company

  • CEO/Founder of a venture-backed startup (many of these)

  • Executive coach and professor

  • Keynote speaker in the sales and networking space

  • COO of an aggressive growth firm

  • Founder of an executive recruitment firm

  • Executive coach in the private equity space

As proof that I know how to attract and engage an audience, under my own name I have over 400,000 subscribers on LinkedIn and just over 2,000 on Substack. Many of my articles have gone viral; here are some of the very first ones.

I am a member of Marshall Goldsmith's 100 Coaches program, and I fully embrace its mandate to be of the greatest possible service to others.

I’m the author of How to Self-Promote without Being a Jerk, which has helped tens of thousands of professionals who don’t like to brag. I also wrote the career guide, Never Tell People What You Do (here’s a quick and fun video summary.) My 2001 book, Making It Personal, predicted many of the personalization practices that have become mainstream today.  

My other accomplishments include: 

As a strategist…

  • The Chartered Institute of Marketing named me one of the 50 most influential thinkers in marketing and business today (that was a long time ago).

  • I was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.

  • I earned an MBA at The Wharton School and has presented at Wharton, Yale University and New York University. (I also taught one semester at the graduate level at Babson College, filling in for a professor on sabbatical.)

As an entrepreneur…

  • I have raised or helped raise $20 million for start-up and entrepreneurial ventures. I was also the "marketing guru” for 250 entrepreneurs—over five years—through the Birthing of Giants program.

  • I was an original partner of the Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.

  • I grew sales of a new product line from zero to $20 million in three years, while also traveling 14 times to Asia to establish two new factories to handle the demand.

I will cross the street to pat a dog, or drive 1,000 miles to ski a powder stash.

Testimonials

“Bruce Kasanoff is the master at dislodging you from your inbox and providing rocket fuel for more expansive thinking.”

—Dottie DeHart, Principal at DeHart and Company Public Relations

“Bruce asks powerful questions that sometimes stop me in my tracks, making it easier for me to recognize what matters most."

—Brandon Rodman, CEO and co-founder, Previ

“Bruce has an uncanny understanding of human nature, business success and persuasive communication—he asks insightful questions and is a brilliant interpretive listener—and he weaves together insights, almost magically, to help me become an even better (and more fulfilled) person at work, at home and in my community.”

—Dr. Paul L. Corona, Clinical Professor of Leadership, Kellogg School of Management at Northwestern University

“Bruce facilitates a community of extraordinary humans who inspire my curiosity and challenge my thinking with every encounter. His Bend Reality sessions have expanded the capacity of my heart and strengthened my belief in what is possible.”

—Paula Di Rita Wishart, Executive Coach

“Bruce helps me find the perfect ways to get my messages across. With seeming ease, he consistently articulates exactly what I want to say. I'm thrilled with our partnership, which has been productive, fun and full of mutual growth. He's the best!”

—Molly Tschang, co-author of “Say It Skillfully”

“Bruce is the purest listener I have ever met. He taught me a tremendous amount and will do the same for you.”

—Mark Goulston, author of “Just Listen," the top book on listening in the world, also selected as the #2 best communication skills book of all time

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