Leading entrepreneurs give me permission to interrupt them. In my role as a social media ghostwriter (and occasional executive coach), I use this permission in a tactful but persistent way.

In this manner, I prevent my clients from:

• Telling uninteresting stories… when you have fascinating ones a bit deeper inside

• Going on and on and on… simply because it’s hard to be objective about your own ideas

• Getting too excited about an idea that contradicts what you have previously told me… because we all do this without having a trusted advisor to spot these disconnects

Everyone benefits from a well-timed interruption. Even you.

IN THE NEWS

Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion—All Of It with Alison Stewart on WNYC in New York

Bruce Kasanoff on My Wakeup Call with Mark Goulston—transformational listening.

How to Self-Promote without Being a Jerk—MIT Career Lunch and Learn—This webinar for MIT’s Alumni Association was their most popular ever.

Humans, Not Customers—On The Groundswell Marketing Podcast, host Scott Martin tried to get me to talk about marketing. He failed, but succeeded on many other levels.

Be Human—My second appearance on Scott Martin’s Groundswell podcast, and one of his favorite conversations ever.

Sell Your Talent, Not Your Time—CNBC made a video about my perspective on this.

Storytelling for Career Success—Article #1 in Wharton Magazine.

What If Companies Practiced Kindfulness?— Article #2 in Wharton Magazine

The Best Talent Is Bringing Out Talent in Others—Article #3 in Wharton Magazine.

Over half a million people read my newsletters:

• Mountain Minute—how to grow your career by helping others

• Meditate for Peace—over 87,000 souls around the world who meditate daily for peace

• SELFLSS—when ego leads, progress stalls; let’s move past ego together

• Distill the Real You—get closer to who and what you were meant to be

• Big Deep Questions—a deep dive into greater growth and meaning (monthly)

BOOKS

How to Self-Promote without Being a Jerk is my most popular book. It’s about doing well by doing good.

Never Tell People What You Do is about learning to say what you want, instead of merely telling people what you have done so far.

I Am is a meditative and enriching workbook that I co-authored with Amy Blaschka.

In 2001, I wrote Making It Personal, one of the earliest books to predict the effects personalization technology would have on business and society.

In 2013, I wrote Smart Customers, Stupid Companies with co-author Michael Hinshaw; it focused on how disruptive technologies would impact companies.

ABOUT ME: Bruce Kasanoff

For over a decade, I have served as a social media ghostwriter and/or executive coach for the leaders of rapidly-growing, small private companies.

I engage in weekly conversations with each client about what matters most to them. These discussions breed clarity and focus, and they often turn into social media posts in my client’s name and voice.

I am the founder of Bend Reality, an invitation-only community for accomplished individuals who strive to lead with love. This community reflects my deeply held belief that leadership is most powerful when it comes from a place of compassion, empathy, and service.

Throughout my career, I've been passionate about helping individuals and organizations do well by doing good. Some highlights include:

• Serving—for five years in a row—as the "marketing guru" for 250 entrepreneurs through EO's Birthing of Giants program

• Raising or helping raise $20 million for start-up and entrepreneurial ventures

• Being an original partner of the Peppers and Rogers Group, where we grew the firm from ten to 150 employees in three years

• Serving as the interactive strategist at Ogilvy & Mather for IBM in the earliest days of the web.

• A Wharton MBA, I have taught at Babson College and have been invited to speak at Wharton, Yale, NYU, and Wesleyan.

One last thing: I will cross the street to play with a dog.

CHAIRLIFT CHATS

One of the best ideas I’ve ever had was to launch Chairlift Chats, and the video above shows one of my all-time favorite chats with Michelle MacLaren, director and executive producer of Breaking Bad.

When I visit ski towns, I grab a few laps (or drinks) with the most interesting people in town… and then I feature a story and/or video about them in one of my five newsletters.

In 2025, I’ll be in Aspen, Salt Lake City, Sun Valley and Mt. Bachelor; let me know if you’re interested in participating.