An open letter to prospective coaching clients
Hi. I’m Bruce Kasanoff.
I serve as an executive coach to successful professionals who want to make decisions out of love, rather than fear.
(These days, it can be tempting to do the opposite.)
Before shifting my practice to be 100% focused on executive coaching, I thought long and hard about what qualifies me to serve as anyone’s coach. This is what came up for me…
Over the 12 years I spent as a full time ghostwriter and part time coach, I learned to A.) listen deeply and B.) ask powerful questions.
It turns out that this combination produces profound benefits for the person with whom I am speaking. That’s because I see you in all your depth and complexity, and my questions prompt you to connect with the deepest parts of yourself.
My job is not to solve your problems or teach you lessons. It’s to help you find the answers that are already inside you. Some of these answers are to questions and challenges that haven’t even appeared in your life yet.
Before I was either a coach or ghostwriter, I was an expert in personalization: the art of treating different people differently. For that reason, my coaching practice is entirely bespoke, which means it’s customized to your needs. While I have certain beliefs and habits, I will literally build a support program that works for you.
So… out of the millions of coaches out there, why might you choose me?
Here are a few possible answers:
I’m confident, but not ego-driven. You will be the star of our conversations, not me.
“Turn toward love, not fear” is seared into my brain and heart. It’s been my obsession in recent years, so if this approach resonates with you, we are already in alignment.
As a former ghostwriter, I am especially adept at repeating what you told me, a bit better than you said it. I can help you find the right words to hold in your heart, mind and soul.
I’m creative but logical, spiritual but grounded. Whether today you need to go waaaay out there or get exceptionally tactical, I can ride along with you.
Marshall Goldsmith, the leading executive coach in the world, taught me that 95% of coaching success is client selection. It’s not about being such a great coach; it’s about forming a partnership with a client who is highly motivated to work with the way that I approach coaching. That’s why I’m writing you a letter, instead of giving you a sales pitch.
In the world of executive coaching, I am “modestly” priced; my monthly retainer is $3,000. This is because I don’t want money to stop anyone from getting the support you need.
If you remain curious about what it would be like to work side by side with me, let’s set up a 30-minute introductory call.
With gratitude,
Choose love, not fear
Curious to know what it’s like to work with me? I’ve written dozens of articles about choosing love, not fear (and related topics).
Here’s an index to the best of them.